Sep 29, 2026
There are two ways to build backwards. One starts with the answer you actually want and works its way toward the plumbing. The other starts with the plumbing and hopes the answer is in there somewhere. Consulting has historically been awfully fond of option two.
AI makes that harder to defend. When you can get something...
Sep 22, 2026
Rob has a lot of Claude folders now.
One knows the book. Another knows the company planning. Others have picked up meeting notes, briefing docs, LinkedIn ideas, strategy work, and whatever else was useful enough to save at the time. None of this felt like a problem while it was happening. Quite the opposite. The whole...
Sep 15, 2026
For a minute there, it looked like the AI wars would come down to who built the smartest model. Rob’s not buying that anymore.
Take Claude. Rob’s increasingly convinced that what makes Anthropic so sticky isn’t Claude itself. It’s Claude Code. It’s Cowork. It’s the software wrapped around the model...
Sep 1, 2026
For years, businesses learned that having data and being able to use it are two very different things. We cleaned it, structured it, modeled it, argued about which version was the truth, and built entire careers around making messy information useful. Now AI is creating the same problem all over again. Except this time,...